smells great
"Long lasting pliable hold. Easy to apply. Smells very nice, please make a cologne balm with this scent."

| Hold | Medium, flexible |
| Finish / Shine | Matte Finish |
| Base | Paste |
| Price | $17.50 |
A styling paste sits between a cream and a clay: enough body to hold a shape, soft enough to keep hair moving and reworkable. Pastes finish matte rather than shiny. REUZEL Matte Styling Paste gives a medium, flexible hold with a true Matte Finish, and works across a variety of hair lengths, which makes it the most versatile matte option in the range.
Both give medium hold and a Matte Finish. The paste stays softer and spreads more easily, which suits longer lengths and finer hair. The clay uses kaolin to absorb oil and thicken the strand, which suits shorter textured cuts. Choose the paste for movement, the clay for density.
| Product | Hold | Finish | Format |
|---|---|---|---|
| Matte Styling Paste you are here | Medium, flexible | Matte Finish | Paste |
| Clay Matte Pomade | Medium (6/10) | Matte (1/10) | Water soluble clay |
| Surf Texture & Definition Cream | Light | Matte Finish | Cream |
Fine hair is the most common reason people reach for a paste: heavier products flatten it, and a medium, flexible hold adds visible texture at a weight fine hair can carry. Apply small amounts to dry hair, starting away from the roots. For root lift underneath, Matte Texture Powder layers cleanly beneath a paste.
Overall rating: 4.804598 / 5 from 87 reviews.
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"Long lasting pliable hold. Easy to apply. Smells very nice, please make a cologne balm with this scent."
"So far I do like this product as a starting point before doing my hair. I only use a pea size amount in my hair before using my matter pomade. I have thick hair and this product halos me get some control and pre style."
"Matte Styling Paste adds easy texture and light hold while keeping hair looking natural and not overdone."
"This stuff is pretty great. For my thick, medium length, wavy hair, it offers good hold without weighing my hair down (which makes it look slicked back, as opposed to pushed back). I don't like when it looks like I've got a bunch of product in my hair, and this stuff holds, but manages to still look pretty natural with a matte finish. It def adds texture and definition. I like it more than the matte pomades, which I've tried a few from Reuzel."
"Great styling product! Goes into the hair easily and creates a natural look with great hold. My fine hair looks thicker as well with this product! Great stuff!"
"Light hold. Good volume."
"Holds decent. Pairs well with other products to keep a loose natural texture"
"Great product!"
"This product is fantastic. It’s perfect for most hair types and helps me analyze my haircuts!!!"
"Great matte pomade. Has a neutral smell, matte look, and has a perfect travel size. O would say that hold strength is 5/10."