REUZEL® Clay Matte Pomade delivers a touchable, medium hold with a true matte finish. Ideal for creating textured, natural-looking styles, this lightweight clay pomade works on most hair types and rinses out easily. Perfect for adding texture and definition without shine.
SHINE: 1/10
HOLD: 6/10
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Details
Ideal for fine to medium hair
Won’t weigh hair down
Medium/pliable hold from natural clay
Adds texture and definition
Vanilla mint fragrance
Application
Remove 1 to 2 knuckles full from can and emulsify in palms. Spread evenly across hands until fully covered. Apply to towel-dried or dry hair starting at the crown and working toward the front. Work from scalp to ends and liberally cover hair. Finish by combing hair into desired shape. Apply more if necessary.
Tip
Create buildable hold by reapplying Clay Matte Pomade on top of previous application.
Ingredients
Key Ingredients
Kaolin Clay: Delivers a clean, matte finish, absorbs oil for a fresh feel, and adds workable, re-shapeable texture.
Aloe Vera: Helps soothe and condition the scalp while preventing dryness for a comfortable hold.
Hydrolyzed Quinoa: Helps strengthen and smooth hair while supporting flexible, controlled texture.
T-4 Tonic Blend of Witch Hazel, Nettle Leaf, Rosemary & Horsetail Root: Helps reduce oil for a cleaner, matte finish and supports a fresh, balanced scalp.
"Hold does not even mast until lunch time with my thicker hair. Great smell and I like the matte finish."
— Nicholas (3/5)
"i got this sruff in korea and it was perfect. love it"
— Liam (5/5)
"I love this product"
— Ryan (5/5)
"Works great with my older thinning hair. . . No issues and happy with purchase"
— John (5/5)
"Very good i have super flat and straight hair this helped give it some lift and texture better then texture powder"
— Owen (4/5)
Amazing for a casual hair day
"This product has a great smell and a great feel to it I highly recommend if you want to do your hair but not have your hair feel crunchy"
— Matthew (5/5)
Sizes
"I miss that you don’t sell the 12oz size anymore"
— Jennifer (3/5)
My favorite!
"Great fragrance!"
— Rick G. (5/5)
Great product but…
"Great product but terrible shipping. Almost 4 weeks to receive products that were ordered. Will purchase again but only in person if possible."
— Raul G. (1/5)
The clay matte pomade smells
"The clay matte pomade smells pretty good. It doesn’t weigh my hair down and the texture is manageable all day. It’s very easy to wash out in my thick hair."
— Christian G. (5/5)
Q&A
FAQs
What is Reuzel Clay Matte Pomade used for?
Reuzel Clay Matte Pomade is a water-based pomade with medium 6/10 hold and a true matte 1/10 shine, infused with kaolin clay, quinoa, aloe vera, and vitamin E. It adds lightweight texture, volume, and definition without weighing hair down - ideal for natural, lived-in styles like textured crops, side parts, and casual quiffs.
Available in 1.3 oz and 3.38 oz tins, Clay Matte sits between Fiber Pomade (firmer hold) and softer styling creams in Reuzel's range.
What hair type is Reuzel Clay Matte best for?
Clay Matte Pomade is best for fine to medium hair that needs visible body and texture without weight. The kaolin clay base absorbs excess oil and creates a touchable, matte finish that won't flatten thin strands. It also works well on medium-thickness hair seeking a relaxed, no-product-look style with subtle definition rather than firm structure.
For fuller hold on thicker hair, Reuzel's Fiber Pomade (Navy) or Concrete Hold Matte (Silver) provide more grip with a matte finish. For the strongest hold on coarse hair, Extreme Hold Matte (Dark Grey) is the maximum option.
How do you apply Reuzel Clay Matte Pomade?
Scoop one knuckle of product, emulsify between your palms until fully spread, then apply to dry or slightly damp hair starting at the crown and working forward. Work scalp to ends, coating hair liberally, then comb into your desired shape. Apply more over any dry spots. Avoid wet hair unless you want diluted hold.
Clay Matte spreads thin, so warming it fully in your palms before application is important. The product builds well, so layering small amounts gives more control than applying a single large scoop.
Does Reuzel Clay Matte wash out easily?
Yes. Clay Matte Pomade is water-soluble and rinses out with regular shampoo, no degreasing required. Like all of Reuzel's water-based and hybrid pomades (Grey, Navy, Silver, Blue, Red), it removes cleanly with daily shampoo. Even though kaolin clay has some natural absorbency, the formula does not bond to hair the way oil-based grease pomades do.
Daily shampooing prevents any buildup. For deeper cleansing, Reuzel's Scrub Shampoo can be used occasionally to clear residue from clay and silica.
What does Reuzel Clay Matte smell like and what is it made of?
Clay Matte Pomade has Reuzel's signature vanilla mint scent — the same fragrance as Fiber Pomade, designed to be subtle and not compete with cologne. The water-based formula features kaolin clay for oil absorption and matte finish, with quinoa protein, aloe vera, and vitamin E (tocopheryl acetate) for conditioning. It is light enough for daily use without drying hair.
