Remove one to two knuckles of the product from the can and emulsify between the palms. Apply to towel dried or dry hair, starting in the crown and working toward front. Work scalp to ends and liberally coat hair. Use more Reuzel Concrete Hold Matte Pomade over any dry spots if necessary, and finish by combing or pushing hair into desired shape.

For a hold that’s firm but flexible and natural looking, blow dry with Clay Spray and apply Concrete once hair is dry.

Water (Aqua), Petrolatum, Cetearyl Alcohol, Lanolin Wax, Ceteareth-25, Emulsifying Wax, Propylene Glycol, Cera Alba (Beeswax), PVP, Tribehenin, PEG-40 Hydrogenated Castor Oil, Kaolin, VP/VA Copolymer, Bis-Diglyceryl Polyacyladipate-2, Fragrance (Parfum), Equisetum Arvense (Horsetail) Extract, Urtica Dioica (Nettle) Extract, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, Laurtrimonium Chloride, Sodium Bisulfite, Alpha-Isomethyl Ionone, Coumarin, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Benzyl Alcohol, Caprylyl Glycol, Sorbic Acid, Phenoxyethanol