• Picture of open container of REUZEL concrete matte hold pomade
  • Male model with mid-length brown hair holding REUZEL concrete hold matte pomade
  • Male model with light brown hair Reuzel concrete hold matte pomade strong hold no shine
  • REUZEL Concrete Hold Matte Pomade Kaolin Clay: Absorbs oil, matte finish, adds definition Strong Hold Fixative: Locks hold, lasts all day, maintains structure Dual Wax Hold System: Adds grip and control, resists humidity
  • Female model with brown pixie cut Locks styles in place Strong structure and control No buildup, washes clean Best for medium to coarse hair Lightweight
  • REUZEL Concrete Hold Matte Pomade The Scent: Bright citrus and fruit, creamy middle, smooth finish Castor Oil: Reinforces strength, adds control without shine Kaolin Clay: Absorbs oil, matte finish, adds definition Strong Hold Fixative: Locks hold, lasts all day, maintains structure Dual Wax Hold System: Adds grip and control, resists humidity
  • Male model with blonde mid-length blond red hair holding REUZEL concrete hold matte pomade
  • Male model with black hair next to REUZEL concrete hold matte pomade

Concrete Hold Matte Pomade

$20.95 USD
$20.95 USD
Sale Sold out

Reuzel Concrete Hold Matte Pomade acts like a wax, which means you can rework your look throughout the day, should the mood strike you. Its non-flaking formula means no crumbs on your shoulders and no loss of hold, either.

SHINE: 1/10

HOLD: 10/10

Details

  • Medium to coarse hair
  • Adds definition and structure
  • Water-based formula washes out easily and won’t leave buildup behind
  • Vanilla cola fragrance

Application

Remove 1 to 2 knuckles full from can and emulsify in palms. Spread evenly across hands until fully covered. Apply to towel-dried or dry hair starting at the crown and working toward the front. Work from scalp to ends and liberally cover hair. Finish by combing hair into desired shape. Apply more if necessary.

Tip

For a hold that’s firm but flexible and natural looking, blow dry with Clay Spray and apply Concrete once hair is dry.

Ingredients

Key Ingredients

  • Castor Oil: Helps reinforce hair strength and adds control without excess shine.
  • Kaolin Clay: Absorbs excess oil for a matte, clean finish while adding definition and separation.
  • Strong Hold Fixative: Locks hold in place so styles last all day while maintaining structure and control.
  • Dual Wax Hold System: Adds grip and control without stiffness while helping resist humidity.
View full details
Picture of open container of REUZEL concrete matte hold pomade

Concrete Hold Matte Pomade

  • ADDS DEFINITION
  • THICKENS & TEXTURIZES
  • STRONG/FLEXIBLE HOLD

$20.95 USD
$20.95 USD
Sale Sold out

Overall rating: 4.9 / 5 from 160 reviews.

AI Generated Review Summary

Summary topics

Review topics: [].

Review highlights

Reviews

Inventory Questions!!!

"When will this product be back? Honestly???"

— Saul (5/5)

"Stuff works"

— Chris (5/5)

My favorite pomade

"Great scent, great hold, highly recommend to anyone who uses strong hold low shine pomade"

— Matthew Y. (5/5)

Best product

"I love this product perfect hold and perfect look!"

— Matthew (5/5)

Favorite pomade

"Concrete hold pomade has quickly become my go to daily hair product. Nice cola nut scent and emulsifies well. I have best results using a small amount emulsified in my hands, spread with my fingers through slightly damp towel-dried hair, and then combed through the hair to style and ensure there are no clumps. Hold is strong but still natural-looking and it doesn't leave hair feeling super tacky or sticky so long as you don't use lots of it. It does a beautiful job increasing visual depth and texture of hair."

— STEPHEN M. (5/5)

Consistently great!

"Have used matte paste, concrete hold pomade, fiber pomade, and daily use of the shampoo and conditioner. Reuzel products never disappoint and the only time I had a small issue, customer service was quick and helpful in resolving it!"

— Andrew A. (5/5)

Boomshocka

"Love this stuff. Been using the 11/10 and I think I prefer the 10/10 hold. The smell the hold the product all around Ruezel stays rocking the best product in the game."

— Skyler R. (5/5)

My favorite pomade

"I have curly/frizzy hair, but I like a short, clean look. This stuff does the trick all day long while looking completely natural."

— Scott (5/5)

Get the control that you want

"Wasn’t sure whether to purchase this or Extreme so I bought both. I’ve been alternating them every other day for two weeks to determine which one I prefer and I haven’t yet decided. So I’m going to change my approach and use one for two weeks and then switch to the other for two weeks. I’ll post another review for each in a month or so. On the meantime… Concrete gives me the volume I’m looking for after a fresh cut when it’s super short and I want my bangs to spike. And it stays in place all day. It also tames the top when it gets heavier when I’m nearing the next cut. I love the matte finish because it’s a more natural look. After I apply it, just like the instructions say :), my hair does exactly what I want it to do. I am completely sold on Reuzel. Call me a fan girl."

— Terri P. (5/5)

Holds in place

"Great product"

— Scott S. (5/5)

Q&A

FAQs

What is Reuzel Concrete Hold Matte Pomade used for?

Reuzel Concrete Hold Matte Pomade is a hybrid pomade with strong hold and a clean, no-shine matte finish. It locks in volume and structure with a dry, sculptural look — ideal for pompadours, structured quiffs, and crisp side parts. The formula is between Clay Matte (lighter) and Extreme Hold Matte (maximum) in strength, offering firm control without the maximum stiffness. Available in 1.3 oz and 3.38 oz tins. Reuzel pros often pair it with Grooming Tonic — apply tonic to damp hair, blow-dry for volume, then work Concrete Hold through to lock in lift with no shine. The result is volume that holds all day.

What hair type is Concrete Hold Matte best for?

Concrete Hold Matte works best on fine to medium hair that needs strong hold without shine, and is particularly good for people with thinner hair seeking added thickness and texture. The matte finish makes hair appear fuller, while the firm hold keeps structured shapes locked in place. It also works on thicker hair for clean, sculptural matte styles.

How do you apply Reuzel Concrete Hold Matte?

Scoop a small amount of Concrete Hold Matte, emulsify in your palms, and apply to towel-dried or damp hair for best hold. Work from roots through to ends, then comb or shape into your desired style. For maximum volume, use Reuzel Grooming Tonic on damp hair and blow-dry first, then layer Concrete Hold Matte over the top. Apply to damp hair rather than dry. Use less product than you think you need, then add more if hold isn't strong enough.

Does Reuzel Concrete Hold Matte wash out easily?

Yes. Concrete Hold Matte is water-soluble and rinses out cleanly with regular shampoo. As part of Reuzel's water-based and hybrid pomade lineup (Grey, Navy, White, Blue, Red), it requires no degreasing routine and removes with daily shampoo. The matte finish comes from clay and silica rather than heavy oils, so there's nothing to break down before washing. For users who layer it over Grooming Tonic or other styling products, daily shampooing keeps things buildup-free. Occasional use of Reuzel Scrub Shampoo helps clear any residue from clay and silica.

What does Reuzel Concrete Hold Matte smell like and what is it made of?

Concrete Hold Matte has Reuzel's vanilla cola scent — the same fragrance as the Red Pomade. The water-based formula uses kaolin clay and silica for the dry, no-shine finish, with strong styling resins delivering the firm hold. Beeswax helps moisturize and tame frizz by forming a humidity-resistant barrier, keeping hair smooth and in place and the fatty acids in the castor oil penetrate the hair strand, nourishing and strengthening it.

FOLLOW @REUZEL

  • Instagram of Reuzel Hair Tonic
  • Reuzel Academy Clipper Carnage Class 2026 certification image with multiple dates, featuring a professional grooming tool and training materials.
  • Instagram image of Fiber Pomade