Concrete Hold Matte Pomade

• Medium to coarse hair
• Adds definition and structure
• Water-based formula washes out easily and won’t leave buildup behind
• Vanilla cola fragrance

Remove 1 to 2 knuckles full from can and emulsify in palms. Spread evenly across hands until fully covered. Apply to towel-dried or dry hair starting at the crown and working toward the front. Work from scalp to ends and liberally cover hair. Finish by combing hair into desired shape. Apply more if necessary.

For a hold that’s firm but flexible and natural looking, blow dry with Clay Spray and apply Concrete once hair is dry.

Key Ingredients

• Beeswax: Helps moisturize and tame frizz by forming a humidity-resistant barrier, keeping hair smooth and in place.
• Castor Oil: Fatty acids penetrate the hair strand, nourishing and strengthening it.