• Open jar of Reuzelinc Concrete Hold Matte Pomade, a styling pomade with a matte finish for textured hair.
  • Reuzelinc Concrete Hold Matte Pomade jar with black label and lid, showcasing a thick, matte-textured hair styling product.
  • Reuzelinc Concrete Hold Matte Pomade in a jar, showing the product label and textured matte finish suitable for strong hold styling.
  • Reuzelinc Concrete Hold Matte Pomade jar showing the product's label and black matte finish container.
  • Reuzelinc Concrete Hold Matte Pomade jar with black label and silver lid, showcasing its textured packaging and product name.
  • Reuzelinc Concrete Hold Matte Pomade jar with black lid and label, showcasing the product's matte finish and brand branding.
  • Reuzelinc Concrete Hold Matte Pomade jar with black label and lid, showcasing the product container for strong matte hold.
  • Reuzelinc Concrete Hold Matte Pomade jar with black packaging and label, showcasing the product's matte finish and styling consistency.

Concrete Hold Matte Pomade

Concrete Hold Matte Pomade

  • ADDS DEFINITION
  • THICKENS & TEXTURIZES
  • STRONG/FLEXIBLE HOLD
$20.95 USD
$20.95 USD
Sale Sold out

Reuzel Concrete Hold Matte Pomade acts like a wax, which means you can rework your look throughout the day, should the mood strike you. Its non-flaking formula means no crumbs on your shoulders and no loss of hold, either.

SHINE: 1/10

HOLD: 10/10

Details

  • Medium to coarse hair
  • Adds definition and structure
  • Water-based formula washes out easily and won’t leave buildup behind
  • Vanilla cola fragrance

Application

Remove 1 to 2 knuckles full from can and emulsify in palms. Spread evenly across hands until fully covered. Apply to towel-dried or dry hair starting at the crown and working toward the front. Work from scalp to ends and liberally cover hair. Finish by combing hair into desired shape. Apply more if necessary.

Tip

For a hold that’s firm but flexible and natural looking, blow dry with Clay Spray and apply Concrete once hair is dry.

Ingredients

Key Ingredients

  • Beeswax: Helps moisturize and tame frizz by forming a humidity-resistant barrier, keeping hair smooth and in place.
  • Castor Oil: Fatty acids penetrate the hair strand, nourishing and strengthening it.
View full details
Open jar of Reuzelinc Concrete Hold Matte Pomade, a styling pomade with a matte finish for textured hair.

Concrete Hold Matte Pomade

  • ADDS DEFINITION
  • THICKENS & TEXTURIZES
  • STRONG/FLEXIBLE HOLD

$20.95 USD
$20.95 USD
Sale Sold out

FAQs

What is Reuzel Concrete Hold Matte Pomade used for?

Reuzel Concrete Hold Matte Pomade is a hybrid pomade with strong hold and a clean, no-shine matte finish. It locks in volume and structure with a dry, sculptural look — ideal for pompadours, structured quiffs, and crisp side parts. The formula is between Clay Matte (lighter) and Extreme Hold Matte (maximum) in strength, offering firm control without the maximum stiffness. Available in 1.3 oz and 3.38 oz tins. Reuzel pros often pair it with Grooming Tonic — apply tonic to damp hair, blow-dry for volume, then work Concrete Hold through to lock in lift with no shine. The result is volume that holds all day.

What hair type is Concrete Hold Matte best for?

Concrete Hold Matte works best on fine to medium hair that needs strong hold without shine, and is particularly good for people with thinner hair seeking added thickness and texture. The matte finish makes hair appear fuller, while the firm hold keeps structured shapes locked in place. It also works on thicker hair for clean, sculptural matte styles.

How do you apply Reuzel Concrete Hold Matte?

Scoop a small amount of Concrete Hold Matte, emulsify in your palms, and apply to towel-dried or damp hair for best hold. Work from roots through to ends, then comb or shape into your desired style. For maximum volume, use Reuzel Grooming Tonic on damp hair and blow-dry first, then layer Concrete Hold Matte over the top. Apply to damp hair rather than dry. Use less product than you think you need, then add more if hold isn't strong enough.

Does Reuzel Concrete Hold Matte wash out easily?

Yes. Concrete Hold Matte is water-soluble and rinses out cleanly with regular shampoo. As part of Reuzel's water-based and hybrid pomade lineup (Grey, Navy, White, Blue, Red), it requires no degreasing routine and removes with daily shampoo. The matte finish comes from clay and silica rather than heavy oils, so there's nothing to break down before washing. For users who layer it over Grooming Tonic or other styling products, daily shampooing keeps things buildup-free. Occasional use of Reuzel Scrub Shampoo helps clear any residue from clay and silica.

What does Reuzel Concrete Hold Matte smell like and what is it made of?

Concrete Hold Matte has Reuzel's vanilla cola scent — the same fragrance as the Red Pomade. The water-based formula uses kaolin clay and silica for the dry, no-shine finish, with strong styling resins delivering the firm hold. Beeswax helps moisturize and tame frizz by forming a humidity-resistant barrier, keeping hair smooth and in place and the fatty acids in the castor oil penetrate the hair strand, nourishing and strengthening it.

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