• Reuzel Clay Matte Pomade jar open showing the clay-based pomade for styling hair with a matte finish.
  • Model with hair styled with Clay Matte Pomade
  • Model with hair styled with Clay Matte Pomade
  • KEY INGREDIENTS • Kaolin Clay: Gently removes excess oil, dirt, and impurities from the scalp and hair. • Quinoa: Essential fatty acids help hair maintain moisture, thus making hair smoother. • Aloe Vera: Anti-inflammatory properties that help to soothe the scalp. • Vitamin E: Helps support hair strength and flexibility, reducing the risk of breakage.
  • REUZEL Clay Matte Pomade creates a medium hold with a matte finish, shapes the hair into any style
  • Model with hair styled with Clay Matte Pomade
  • Model with hair styled with Clay Matte Pomade
  • Model with hair styled with Clay Matte Pomade

Clay Matte Pomade

Clay Matte Pomade

  • LIGHTWEIGHT TEXTURE
  • MEDIUM/FLEXIBLE HOLD
  • MATTE FINISH
$20.95 USD
$20.95 USD
Sale Sold out

REUZEL® Clay Matte Pomade delivers a touchable, medium hold with a true matte finish. Ideal for creating textured, natural-looking styles, this lightweight clay pomade works on most hair types and rinses out easily. Perfect for adding texture and definition without shine.

SHINE: 1/10

HOLD: 6/10

Size

Details

  • Ideal for fine to medium hair
  • Won’t weigh hair down
  • Medium/pliable hold from natural clay
  • Adds texture and definition
  • Vanilla mint fragrance

Application

Remove 1 to 2 knuckles full from can and emulsify in palms. Spread evenly across hands until fully covered. Apply to towel-dried or dry hair starting at the crown and working toward the front. Work from scalp to ends and liberally cover hair. Finish by combing hair into desired shape. Apply more if necessary.

Tip

Create buildable hold by reapplying Clay Matte Pomade on top of previous application.

Ingredients

Key Ingredients

  • Kaolin Clay: Gently removes excess oil, dirt, and impurities from the scalp and hair.
  • Quinoa: Essential fatty acids help hair maintain moisture, thus making hair smoother.
  • Aloe Vera: Fatty acids found in the aloe plant have anti-inflammatory properties that help to soothe the scalp.
  • Vitamin E: Helps support hair strength and flexibility, reducing the risk of breakage.
View full details
Reuzel Clay Matte Pomade jar open showing the clay-based pomade for styling hair with a matte finish.

Clay Matte Pomade

  • LIGHTWEIGHT TEXTURE
  • MEDIUM/FLEXIBLE HOLD
  • MATTE FINISH

$20.95 USD
$20.95 USD
Sale Sold out

FAQs

What is Reuzel Clay Matte Pomade used for?

Reuzel Clay Matte Pomade is a water-based pomade with medium 6/10 hold and a true matte 1/10 shine, infused with kaolin clay, quinoa, aloe vera, and vitamin E. It adds lightweight texture, volume, and definition without weighing hair down - ideal for natural, lived-in styles like textured crops, side parts, and casual quiffs. Available in 1.3 oz and 3.38 oz tins, Clay Matte sits between Fiber Pomade (firmer hold) and softer styling creams in Reuzel's range. Reuzel positions it as the go-to first pomade for guys still figuring out their style.

What hair type is Reuzel Clay Matte best for?

Clay Matte Pomade is best for fine to medium hair that needs visible body and texture without weight. The kaolin clay base absorbs excess oil and creates a touchable, matte finish that won't flatten thin strands. It also works well on medium-thickness hair seeking a relaxed, no-product-look style with subtle definition rather than firm structure. For fuller hold on thicker hair, Reuzel's Fiber Pomade (Navy) or Concrete Hold Matte (Silver) provide more grip with a matte finish. For the strongest hold on coarse hair, Extreme Hold Matte (Dark Grey) is the maximum option.

How do you apply Reuzel Clay Matte Pomade?

Start with a small amount — one to two knuckles full — and emulsify between your palms until evenly spread. Apply to dry or slightly damp hair, working from roots to ends. Style as desired with fingers or a comb. Add more in layers if you need extra hold, and use less on fine hair to avoid weighing it down. Clay Matte spreads thin, so warming it fully in your palms before application is important. The product builds well, so layering small amounts gives more control than applying a single large scoop.

Does Reuzel Clay Matte wash out easily?

Yes. Clay Matte Pomade is water-soluble and rinses out with regular shampoo, no degreasing required. Like all of Reuzel's water-based and hybrid pomades (Grey, Navy, Silver, Blue, Red), it removes cleanly with daily shampoo. Even though kaolin clay has some natural absorbency, the formula does not bond to hair the way oil-based grease pomades do. Daily shampooing prevents any buildup. For deeper cleansing, Reuzel's Scrub Shampoo can be used occasionally to clear residue from clay and silica.

What does Reuzel Clay Matte smell like and what is it made of?

Clay Matte Pomade has Reuzel's signature vanilla mint scent — the same fragrance as Fiber Pomade, designed to be subtle and not compete with cologne. The water-based formula features kaolin clay for oil absorption and matte finish, with quinoa protein, aloe vera, and vitamin E (tocopheryl acetate) for conditioning. It is light enough for daily use without drying hair.

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