Concrete Hold Matte Pomade

  • ADDS DEFINITION
  • THICKENS & TEXTURIZES
  • STRONG/FLEXIBLE HOLD

  • Details
  • Application
  • Tip
  • Ingredients
  • Medium to coarse hair
  • Adds definition and structure
  • Water-based formula washes out easily and won’t leave buildup behind
  • Vanilla cola fragrance

Remove 1 to 2 knuckles full from can and emulsify in palms. Spread evenly across hands until fully covered. Apply to towel-dried or dry hair starting at the crown and working toward the front. Work from scalp to ends and liberally cover hair. Finish by combing hair into desired shape. Apply more if necessary.

For a hold that’s firm but flexible and natural looking, blow dry with Clay Spray and apply Concrete once hair is dry.

Key Ingredients

  • Castor Oil: Helps reinforce hair strength and adds control without excess shine.
  • Kaolin Clay: Absorbs excess oil for a matte, clean finish while adding definition and separation.
  • Strong Hold Fixative: Locks hold in place so styles last all day while maintaining structure and control.
  • Dual Wax Hold System: Adds grip and control without stiffness while helping resist humidity.