Remove one to two knuckles of the product from the can and emulsify between the palms. Apply to towel dried or dry hair, starting in the crown and working toward front. Work scalp to ends and liberally coat hair. Use more Clay Matte Pomade over any dry spots if necessary, and finish by combing or pushing hair into desired shape.

Create buildable hold by reapplying Clay Matte Pomade on top of previous application.